Derrick Peyton is a wonderful and extremely likable character. He’s a hard-working guy, placed in a difficult situation and he tries his utmost to do the right thing by his family, his company and the employees he manages. This man had backstabbing staff, demanding customers and problems galore coming at him from all angles. I admired the way he kept a cool head, took care of things in a fair and accommodating way, yet didn’t let people walk all over him.

If you have worked in the retail industry, you will love this book. I certainly felt as though I have met or known almost every customer and staff member Mr. Lucero described.

If you have ever been a customer in a store (so…basically everyone) this story will resonate with, and perhaps even enlighten you.

If you are one of those customers who succumb to the magical powers I believe are emitted by those electronic sliding doors at the entrance to most retail establishments, turning sane people into raging (insert bad word here), please read this book. It will give you an insight into the trials of those people on the inside wearing the matching shirts, who are really not enemy #1.

Who’s Minding The Store is an insightful look inside the retail industry. It is a well-written and humorous story. And a very entertaining read.

4 stars